Half Informed

Source Tweet: @morb01 Check this video out — Big Brother ad by doubleTwist http://bit.ly/YvqWZ

Source Video: YouTube

It’s nice to see Apple get a little jab. I have no idea what the hell doubleTwist is but with Apple’s guerilla ad campaign against Microsoft with Justin Long this is Karma.

Apple long ago had the Big Brother ad as their poke at Microsoft, this was the beginning of a long campaign with an anti-Microsoft overtone hardwired deep within it’s core.  The original idea was that everyone was being controlled, brainwashed and always watched by Microsoft.

But FFWD>> on Apple to today and they have transformed into what they once swore against.

• The being controlled: Apple’s exclusive carrier privileges to AT&T  in the USA and Rogers in Canada just to name one
• Brainwashed: “Mac is a state of mind” And the overall feeling of being ‘in the club’ a Apple Product Owner feels and flaps their gums nonstop about later on. It happened.
• Watching You: Do you honestly think Genius is 100% anonymous even when they say they are not going to peek?

Now don’t get me wrong here. I am not Anti-Apple. But I don’t own a single Apple product. But I have used them and I find the Mac OS a well refined and sleek Operating System. All the native Apple apps are intuitive and using them feels easy and sententious. They are rich in features and once you get over the Windows to Mac learning curve you are set. And the inclusion of a UNIX like console is such an added bonus.

My only dislikes about Apple is the price point on the products. That and and I don’t feel like joining the herd.